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It is for-profit, but they have yet to turn a profit. Their financial situation is a disaster. 10s of millions of £ burned, with very little income. Look for yourself: https://find-and-update.company-information.service.gov.uk/c...

£31m loss in FY22.

Cybergibbons has also done a very good critique on how unsafe it is. See here: https://cybergibbons.com/security-2/why-what3words-is-not-su...

They are also very litigious towards people that call them out.

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All the more reason to not use it as they may turn to some way of aggressive monetization to fix that.

> they may turn to some way of aggressive monetization to fix that

That's the plan all along. The end-game is to become the ultimate rent-seeker on the whole concept of addresses, so that any device capable of looking up or resolving an address is obligated to pay rent to them.

> 10s of millions of £ burned

Sounds like it's been a great "success" for the people who did the burning.

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