Announced in a Friday-before-holiday email. The dollar amount isn't likely to break the bank for many users, but as a percentage it's just taking advantage of a captive user base.
Regardless of the functionality and (IMO) great engineering of the products, it's amazing that the biz side has never seemed to care much for its community of users.
Oh and here I thought they were finally making firmware that was aware of real-time energy prices. Silly me.