I think the target market is "I have a server in a data centre, I need unattended boot, I don't really need a high grade of security I just need to tick a checkbox saying the hard disk is encrypted"
If your organisation is large enough to start losing track of entire servers, and yet small enough you can't adopt effective organisational controls to prevent such losses, even mediocre encryption might give you some peace of mind - and it lets you avoid reporting data breaches, as the lost data was 'encrypted'.