> it is not a accepted selling point of professionals. Rather, it will get you in serious trouble in many professional environments.

Not to defend Sqoot at all, but... um... booth babes? Every large trade show has them. They are there specifically to excite the hormones of the male professionals in attendance. Their use is as sexist as it is effective.

Had Sqoot quietly hired a bunch of models to serve beer to the attendants, and had they had the sense not to publicly high-five themselves for doing so, there would have been no controversy. The reason Sqoot landed in the soup is because they wore their sexism on their sleeves, and handled their communications like obnoxious rubes rather than responsible business owners. Their crime was lack of finesse.