Hollywood studios have lost the strikes. Now it’s time to negotiate surrender
latimes.com
latimes.com
Personally, I haven't even noticed the strike. The stuff I watch is mainly YouTube and TikTok and when I do watch TV I can easily go back into the massive catalog of shows I haven't got to yet.
The strike does affect businesses supporting the industry, however the studios can wait it out because they have the deeper pockets.
With tens of thousands of things to watch from various sources, people will find other things to watch or tune out.
If the strike does end soon, it’s because the strikers will cave to the studios just to get the industry back to work.
The closest the article comes to justification is that the strikers have shown solidarity, and supporting the rejection of lowball offers. Now the entire thing is a game of chicken. Everybody is hemorrhaging money.
If I had to guess, I'd point out that the actors at least are used to long periods of unemployment (and the rich ones aren't starving). The writers are more middle-class, and perhaps that hurts more, but with the actors on board they've got no reason to give in to a weak offering (since they wouldn't get back to work anyway).
Still... the studios may well be content to cut off their noses to spite their faces. They're playing the long game and they think that within a decade they'll be able to fire everybody... except themselves, of course.
It seems to me like they are going to collectively lower standards of what they are offering, like Disney, and hope that this means some people will paradoxically buy all of their services to get enough good content, but that risks having a small market of people who buy everything and everyone else disengaging like in the premium cable TV days.
Studios exist to make profit. Producing content is nothing more than an intermediate step.