FYI, there is an upscale restaurant where I go regularly for lunch that has only attractive women.
(Not Hooters)
(Not Hooters)
The problem here is that a goodly chunk of people expect the clientele of a hackathon to be developers. Developers are men and women who are professional. As much as sexuality sells beer, food, cars, etc., it is not a accepted selling point of professionals. Rather, it will get you in serious trouble in many professional environments.
Now, it is revealed that this company's fantasy event is programming while being served beer by hot women. This basically puts them in the frat with a big no hire for women.
Not to defend Sqoot at all, but... um... booth babes? Every large trade show has them. They are there specifically to excite the hormones of the male professionals in attendance. Their use is as sexist as it is effective.
Had Sqoot quietly hired a bunch of models to serve beer to the attendants, and had they had the sense not to publicly high-five themselves for doing so, there would have been no controversy. The reason Sqoot landed in the soup is because they wore their sexism on their sleeves, and handled their communications like obnoxious rubes rather than responsible business owners. Their crime was lack of finesse.
If they had quietly done it and female developers had showed up, the damage would have been worse, much worse. Words are one thing, pictures of scantily clad models serving beer at a hackathon would have been a little too juicy for the bloggers. Twitter pictures turn into mainstream media articles rather quickly these days.
Their crime is thinking it was acceptable. As my Dad told me (constantly as a youth it seemed), "I'm amazed you thought of that, and appalled you actually did it." Fantasy is best kept out of the professional workplace / event planning.
Can somebody help me to issue a DMCA notice?
I can laugh at myself (and I do quite often). If I didn't I think I would have gone insane by now. I don't even have a problem with Hooters, Playboy / Playgirl, or any of the thousands of other places sex is used to sell things. Like I said, hormones and money.
I'm just a little sick of the lack of empathy in this situation. The "midwestern" discussion had the same vibe (obviously not as damaging). Maybe I'm just sick of TV Shows showing a buffalo every damn time they talks about ND, or (much, much more importantly) I'm just sick of thinking about how many developers we have lost because of stuff like this. Can't really be a Meritocracy if stuff isn't based on merit.