What do you mean by “new”?
Superman and Batman have been around for almost 80+ years. Pokémon is approaching 30 years.
Hollywood movies made in the 1920s were remade in the 1930s which were remade in the 1940s which were remade in the 1950s and so on.
People have also been writing articles that mention this “new” normal for decades. But when does it stop being “new” lol?
How were those new-ish Game of Thrones and Lord of the Rings shows marketed? (I didn’t watch them.)