One Week with Facebook Ads: My Experience

erikdungan.bigfolioblog.com

6 pointscallmeed5 comments

0.25% CTR is pretty bad.

My experience with Facebook Ads is that you should target the ads as closely as possible or you are wasting your money. Facebook has a ridiculous amount of inventory and a user base who don't like clicking on ads, especially irrelevant ones.

>One strange thing I noticed was that Google Analytics showed less traffic from facebook.com than Facebook reported in clicks. The difference was about 10 clicks per day.

Seriously? That sounds rather suspicious. Anyone inside facebook here that can comment as to why this is so?

I wouldn't be surprised if 10 out of 543 people had JavaScript off, or Google Analytics failed to load in time.

Aha! That's no doubt the answer I'm sure.

I sort of chalked it up an an anomaly. In all, GA shows 474 visits from facebook.com. I paid for 543 clicks.

I suppose people could have hit stop/escape after the click was registered by FB but before the page loaded and the javascript registered.

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