It's an odd contrast with the perception that everything has become hyper-political, intersectional and everyone is an activist now.
Obama once had an insightful remark about it. Sending a mean tweet is not activism. Political activism means reading legislation, learning how the political system works, learning law, and doing a huge amount of work on the ground. It's a lot of work, often unrewarding.
Hence the Tweet. Zero effort. Immediate reward. Nothing changes.