Anecdotal, but I moved my "ChatGPT" usage to bing chat, now use bard regularly, and signed up for Copilot, using it daily. Basically I have spread my usage around. My $0 paid to ChatGPT is now paid through BingChat (MSFT => OpenAI) and my $10 Copilot subscription (MSFT => OpenAI). So I guess they are ahead as far as I am concerned.