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Depending on how much of their usage is driven by the free public ChatGPT version, I wouldn't be surprised if they could close the loss gap if they switched to paid only. I believe enough people are hooked on it that any one of them would be willing to fork out a few bucks a month.

As in every other online service market, that's a really hard sell if your competitors (eg, Bard) remain free.

I think giant companies won't mind burning cash for at least a few years while they figure this stuff out.

> Isn't the hard part doing this profitably?

Correct.

Yes.