I actually think its about connectedness. We're too overconnected for our own good, the connections are shallow and manipulative and that connectedness is exploited by the powerful to connect more of us further in ways. Downward spiral of dystopian future ensues...
For the controlling corporations instead of employee's you have exploitees and the rest of humanity are the exploited.
In fact just before I wrote this I felt bad about reading a different forums post of a stranger complaining they got a cream pie thrown in their face and then finding out later it showed up on Tik-Tok. I too have too many shallow meaningless connections which can be used against me... even if its empathy for a stranger affected by some dipshit wanting likes for their social media account. And all that's with some level of anonymity - I didn't even watch the video. Telemetry is way more evil and calculated and directable...
We're definitely overconnected these days. I think it'd be a net positive for humanity if the centralized social networks and mega services died.