I think there's some pretty good podcasts about this.
Essentially - this should be a fight between franchisees and McD's. It's also a bad look for McD - yes let's get a lot of bad PR about how we screw over franchisees. If they do that to their partners - what do you think they're doing to the food?
Who are we kidding - we know what they do to the food. The less you deal with the arches the better.