There needs to be a stable narrative to shareholders, anything within your control should be managed.

Moving all software development into some kind of skunkworks part of the business with 0 expected returns and only ever discussing roll outs may be one way to do it. (Shrug)

Its why i think innovation is maybe a bit easier at a privately held or government owned org. They can look at the value more directly rather than through share value impact.

This response is just about how big a deal the shareholder perspectove is, if you can fly under that radar then you stillneed to convince everyone else that you can be trusted to deliver eventually.