iPhone 15 seems very similar in terms of specs to iPhone 14
(though they will likely improve a bit this relatively "meh" camera that has some weaknesses to focus at short distance without external apps like Halide)
and iPhone 14 was already quite similar to iPhone 13
Many of these sites have deep connections within Apple, their suppliers and partners, and can give rather accurate predictions (especially now that the phones are actually already produced).
But it will feel less than that, because I have read so many of them in between.
Still I am looking forward to the action button.
Perhaps summed up as Hype Fatigue.
In some respects the silicon valley layoffs of last year and earlier this may also have catalysed it for this year, as it ripples around the globe, perhaps demonstrating the interconnected nature of industry's.
I admire Samsung for taking the risk to innovate with their Samsung Galaxy Flip 5 / Fold 5.
I miss this ambition that existed in the "old" Apple (like how the MacBook Air, or the Airpods were born).
Its bad enough the US tech sector dominate the offerings and so many people feel they need to follow suit, but when you master the sciences, you master the population, in ways the legal system can do nothing about it.