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If it goes in the direction of a nerdier Deck advertising network, with a common look/feel, that sounds great to me. More people I think should do those.

What's so special about it? What's to stop somebody taking design influence from it? There's not a lot to do to make another platform look similar.

Me too; then I realized it is well suited to being a generic blog template. I'd even go so far as to say that I'm used to the idea now.