There is a lot of focus on raw performance on web-related services, when in reality most of their running time is spent waiting for IO. If there are two things the BEAM excels at, is IO and turning almost any problem into half a dozen processes that are scheduled and run in parallel, if not geographically-distributed, with 1/50th the effort of any other language.
We live in a world with 32+ core CPUs. If your load is not spread uniformly all over those cores, you're losing a ton of performance. Handling requests over separate threads, like 99% of languages do, still isn't enough if all the business logic runs on the same thread.
I'm currently writing a web crawler in Elixir, and it is easier to design it so every request is done and processed in parallel, than to write a naive sequential one you'd do in any other language in half a day.