What has created a greater projected lifetime value for a customer?:
A) Targeted Facebook ads based on a specific affinity
B) Friends of friends referred through your "viral mechanics" (organic lead gen)
C) Targeted search or display traffic
A) Targeted Facebook ads based on a specific affinity
B) Friends of friends referred through your "viral mechanics" (organic lead gen)
C) Targeted search or display traffic
1. iPad signups. 2. friends inviting friends. 3. facebook ads targeting interests and demos. 99. google display 10001. google search.
On Facebook, the bigger the crowd you have liking your page, the more you can do ads that say "your friend likes Fab.com..."(though the reach isn't huge for those ads).