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Comment by suhastech | Hacker News Reader

Interesting aside? http://maxlynch.com/a-website-design-trend-that-needs-to-die

I disagree with that. A lot. The Pricing page is one of the most viewed pages on a typical app sales site (in my experience, at least), and the one that does the lion's share of the selling. People head to it straight away for a reason, and they need to be able to find it without effort - hence the obvious title. It's too important to not be bold and explicit.

Which is why I didn't take my own advice this time around :)

What's wrong with "Plans & Pricing"?

This is just a guess as to the reasoning:

You could just put "Plans", which because you're selling something implies it has a price.

"Pricing" sounds like you're raising the issue of cost too quickly (on the landing page). Give them the value proposition of the plans, then tell them how much it will cost.

For other options, there's always "Products" but that makes me think you have multiple products (Product Suite, Standalone 1, Standalone 2...)

I always happen to look for "Plans & Pricing" these days; it's one of the things I scan for.

He may be right for the population in general, but I can tell you that the "Pricing" header is something that I, personally, immediately look for.

No point wasting my team reading anything on that site if the price is out of my league.

Edit: Apparently just like you.

Guilty as charged. Thanks for making me chuckle. We didn't put the "See" in front though :)

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