> I get into your home by bypassing (poor) security. I take pictures and make copies of anything inside. Then I publicly announce the breach and demand that you fix your security based on a deadline I made up. Then I say "trust me, bro" when I promise to never reveal the data I stole.

Otoh, it sounds really different if you break into your own home.

I think part of the issue is with everything in the cloud your data is no longer local (like it would have been back in the day), but you (or the custumer public) still has an interest in knowing if the data is secure, an interest that is at odds with the service provider who often has perverse incentives to not care about security.