We're aiming for a subscription model ideally; we've seen a good number of complaints about how a lot of ad-supported news often has link-bait titles, excessive internal linking, is sensational/poorly researched and so on, none of which is surprising given their primary objective is to increase pageviews.
On the flip side, we don't want to lock the majority of content behind paywalls, which seems to be the way a lot of better news sources seem to be going today.
We'd like to have all our content be accessible for free, and subscribers would get various additional benefits: no ads, the ability to manipulate charts and graphs more directly (perhaps a way to adjust the scope beyond what we display, make projections and share with friends), mobile app with nice interface that requires subbed account, etc.
As for the market - we think it might be possible to serve as a secondary news source for people that want hard info on an issue/event, or the background/context to get up to speed on something (hopefully the range of people interested in this would cross party lines and even into groups that don't have the time or interest to keep up with politics on a daily basis).