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Comment by angersock | Hacker News Reader

So, obviously, the solution here is to have tighter integration of ad platforms with the underlying system, perhaps an ads repo that installed applications can access and which is optimized for power use.

Or, you know, you could charge for your applications and stop putting ads in altogether.

It will be a dark day, my friends, when there is kernel support for advertisements.

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iAd is pretty low level in iOS, right?

The day I see a coca cola logo on my POST screen is the day I purchase a sledgehammer.

the ad services (Google, etc.) doesn't care about your phone's battery life as long as they can serve their ads. They don't get anything in return if they spend time and resources making their ads "more efficient". These companies don't care about the user experience or providing a better product. They're in the ads business not in the making-a-better-phone business.

as far as they're concerned your phone's battery life is a hardware/OS issue.

sad but true.

Google certainly has an interest in extending android battery life, you would be silly to suggest anything else.

All evidence to the contrary (including this article).

All evidence to the contrary?

Android releases since Gingerbread have made much more use of black elements (status bar, menu shortcuts, app launcher background). Bright colours on OLEDs are bad news for battery life.

google is an ad company. the whole reason android exists is to make sure you view as many ads as possible.

you think they don't care about how that affects your battery life? if your phone battery dies, you're not viewing ads anymore. the goal is to have you connected to the internet as much as possible. the more usable their stuff is, the better they can accomplish that goal. the making-a-better-phone business is the ad business for google.

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