If you combine the two you get what rms has been preaching for a while about software. Turns out it can be applied to a lot Ig.
If they don't, some PE will buy it and do it for them
Example: insurance companies. Warren Buffet like 50 years ahead on this game I think. Fix narrative, sell company, repeat.
e.g. Magnetic hidden screws: https://gfycat.com/bonyinbornheifer
Whoa!