Social proof is probably one of the strongest cohesive bonds of civilization. Cal Newport is a fairly well known person in tech. You might not respect him, but there are probably hundreds of people who's opinions you will take as gospel.
My point is that headlines written like "We dont need _______" is idiotic, because it's an opinion stating what is best for others while excluding/ignoring all variables which would change that outcome the opinion is based on. How about just writing what it's about? I explain more what I meant in my other comment.