It’s an amazing power train glued inside a 90s-era Oldsmobile.
I’d bet good money on that.
You and I know that the ford is made much better for "less", for obvious reasons But ask yourself, who is going to buy a heavy electric SUV from Ford?
-a typical mustang GT buyer? No way.
-a person who currently has a model S/Y/3? fat chance.
-a new EV buyer? Too expensive and "bland". Does all EV things "middle".
-A ford Fan? I'll gladly take the f150 lightning over mustang.
I want to see the f150 lightning and similar really make a dent/impression.
# of MachEs at local dealer = 3
# of F150s sitting on lot >1 month = 50-100
> -a new EV buyer? Too expensive and "bland". Does all EV things "middle".
It is actually SUV-sized (unlike the likes of the Kona, which you may be comparing it to - it is only shaped like an SUV). It can be cheaper than the Model Y, depending on the sku - and those two are the only budget EV SUVs that I am aware of (the E-Tron and iX are significantly more expensive).
Bland? Who cares. There are people who only care about the utility that a vehicle has to offer.
It is servicing an area of the market that only has one other deeply incompetent (as-per the article) competitor.