simply block cookie from their domain and set your referer to a google query, problem solved
[Edit: Grammar]
In the documentary "Page One", http://www.imdb.com/title/tt1787777/, the then executive editor of the NY Times said that they were basically adopting the NPR model: people who like it will pay for it.
He wasn't speaking on behalf of the Times, he was speaking as an observer who is pretty firmly against pay walls. If you asked someone at the Times what their pay wall is, they'd say its the good old retail news model: Asking customers to pay money for your product.