Right?
"Here sir, I made you your favorite coffee."
"But I wanted to try something different this time."
"Ok, well you'll have to pay for both."
"Here sir, I made you your favorite coffee."
"But I wanted to try something different this time."
"Ok, well you'll have to pay for both."
"Hi there <yourname>. Your usual big latte today or something else?"
"The usual please (It's nice not having to make those big decisions.)"
"Hi, how are you doing today? The usual?" "Morning! Very well thank you - yes please."
Starbucks does the name-game in the best "automated" way as you can. Asking for your name to put on your drink, and then they repeat your name a bunch of times - which attempts to make people feel they have more of a connection.
Perhaps if you think about all the mom and pop stores in many us cities closing and being replaced with generic chains its possible to understand some of this behaviour.
"I want to walk into any Starbucks and they must know my name and produce my chosen beverage".
This seems like a perfectly reasonable response to wanting to 'personalise' a large chain now that all the small and personal mom and pop places are gone.
From my perspective though, I can't wait to get back to my home city where I don't have to go into Faceless Mega Brand stores. I want to go back to my favourite coffee place simply because they know my name, what I like and we get to chat. For me, having my coffee shop try to predict what I want so it can optimise out 30 seconds of my day where I chat to the owner and have some human interaction will actually make my day worse. No thanks.