They would foresee an immediate economic benefit to them. Many of these technologies are already close to breakeven. The numbers above are a simplified arbitrary example. Try this one.
Bob needs a new furnace. Heat pumps are more efficient and save on energy costs, but also cost more up front than a new furnace. That basically evens out, so maybe right now the heat pumps still cost $5/month more than the furnace, at least in the short term. Until the cost of operating the furnace goes up $50/month because of the carbon tax, in which case he wants to immediately save $45/month.
And Bob is average. Alice is a heavy user. She has a big old house that she likes to keep at 90 degrees all winter, so the carbon tax would increase her heating bill by $500/month, which she can save by switching to heat pumps and installing solar panels on her roof. So she's going to do that right away.