Things that didn't age well

See also how ads used to be very visually distinct from search results but gradually moved to blend in:

https://searchengineland.com/search-ad-labeling-history-goog...

Edit: Image has 'ads' in the URL so blocked by some ad blockers. Direct link to image: https://searchengineland.com/wp-content/seloads/2019/06/Goog...

Google differentiated itself from web portals everyone else was running at the time. And when it outcompeted web portals it started to become one.

Was expecting many things, like a listicle, but it's actually titled like a Jeopardy! question

See also the last two panels of this xkcd:

https://xkcd.com/792/