The West and much of the rest of the world have built societies with few strong kinship bonds. Not everyone has a family they can lean on for support, and we tend to lose friends as we get older rather than make new ones. So, yes, of course people will resort to eliciting support from the internet, and when it works even once people will start to learn and game the dynamics. Framing it in these terms may make it sound malicious and disingenuous, but it needn't be either. Given functional kinship bonds, humans are generally good at eliciting support from the people around them and learning what needs to be done to get the support we need. This is just a generalization to strangers.
This isn't to say that there aren't disingenuous people lying to game these mechanics, of course there are. But for the sake of those that aren't, maybe let's leave them be and not raze to the ground what's emerged as a stand-in for actual social support and strong kinship ties?