The message is good just missed an opportunity to carry over the energy into action. I'll try: since we can't change society so easily, perhaps change the environment as a microcosm? Talk to friends about it. Talk to family. Coworkers. Try intentional things like no-phone dinners. Heads down time. Maybe these things are just as silly. And it's especially hard to alter kids behavior because it's very hard to control external social influences.