The constant drive for 'more'. When the field was young and smartphones exploded you could easily make money, as well as provide something of big new or unique value - even if it was just entertainment.

Now that we're long past the peak of low hanging fruit of productivity and value, we arrive at the inevitable results of late stage capitalism - extracting the most value possible out of the end user through manipulation and coercion.

It's bloat, it's enshittification, entrapment into rampant rent seeking and it's the low key subversion that has been happening for years.