Every single other type of advertising requires your explicit consent. YouTube? Google? Newspapers? All have your consent.
News reports, announcements, updates, etc are often announced and hosted on social media and YouTube. The main news outlets hardly host their own video, and half the useful announcements got made on Twitter first (before Musk torched it lol), so unless “remain deliberately ignorant” is the alternative - which I don’t think it is, then the reality is that you end up on one of these tech giants real quick.
How exactly do they have that "consent"?
There is advertising in public washrooms, there is advertising on people's clothing, there is advertising playing on PA systems, there is advertising embedded in movies, there is advertising presented as news. There is nonconsenting advertising everywhere. In my experience, more of it is nonconsenting than consenting -- probably because very few people would actually consent to it.
I can’t avoid billboards. But I can trivially avoid FB/Google/YT etc.
I can also use things like uBlock.
The internet is open and inherently client focused. That’s a huge feature. We’re ultimately in control.