I’m reminded of the dotcom bubble when companies would proudly show off their “we’re in the big boy club” server rooms with millions of dollars in Cisco and Sun hardware, Oracle and BEA licenses, etc. and hope you wouldn’t notice that they had three customers and no sysadmins. Around the time you’re paying someone to metal etch your encryption keys, anyone with a shred of ethics should be asking whether that’s anything but marketing to the gullible – or a sign that your underlying technology isn’t a good choice.