I remember seeing a Japanese designer, possibly current or ex-Sony, talking about a Walkman. They were saying (via subtitles) something along the lines that that the device needed to feel like something you wanted to hold, regardless of what it was meant to do. There was something about understanding the physicality of the object itself which stuck with me. We only see glimpses of this now, since there is only a single object that people hold, and it's just a cuboid. I would argue that early to mid Ive-era Apple continued this in two-dimensions. But something has been lost in the last decade or so. Is it a move to video and events instead of things, words and thoughts? I don't know.