Heineken sells its Russian operations for 1 euro, taking a 300M-euro hit
abcnews.go.com
abcnews.go.com
I think companies are betting on things getting back to normal but if the Russian middle class can be successfully reduced to USSR levels it's best to cut losses now.
Heineken getting rid of their operations in Russia to abide by the imposed sanctions (which Heineken had no control over), however, wouldnt really count as a moral crusade.
All the sanctions have done is harmed home grown business, by cutting off overseas income, but still keep drinking the cool aid, your taxes will have to go up to pay for that!