The biggest difference between Shimmer & e-therapy is that we offer Coaching. Coaching is a partnership for action—for goal-oriented action. You partner with your coach and make changes in your life to reach those goals: e.g. you may be perfecting your morning routine or working on your habits for work-from-home, whatever it may be. For e-therapy, or therapy, it's more about unpacking past to present, talking, processing, etc.
Lastly, for Typeform, we are also working on moving off of it, bad reason but also because we are a lean team and test each part of our flow first (with 3rd party services) and have slowly been migrating to build in house for parts most important. Right now many of our priority features are focused on member experience with coaching for building in-house.