Usually people clinging to folk medicine were ignorant people due to circumstances.

Now, people who live in a modern society actively pursue ignorance as they perceive it to be some sort of virtue. Many people want to aspire to home water birth, exclusively breastfeed and only used organic cotton diapers, because…

Others seek cures from goop.com or gurus of various stripes because it makes them feel empowered. Look at Steve Jobs - a fricking billionaire with access to anything possible, who delayed meaningful treatment to chug papaya juice or whatever for his cancer.

It dogmatic thinking just as wrong as the doctor who pushes for a c-section so he doesn’t get called on Christmas morning or miss his football game.

Empowerment and ego can often fool us. And marketers have monetized or.