Do we all remember how "internet addiction" was, at first, a joke in a newsgroup until a psychiatrist stumbled upon it and thought they could make a name for themselves by transferring - badly - existing elements of addiction discourses on internet use? And we're still suffering from their success, which, in psych terms, means that the found enough people they could convince that, yes, really, what they were doing were "sick" (usually because that was a good way to appease their families)[1]? And usually because "healthy use of time", in puritan-capitalist societies, is always magically time spent productively to make money or support the family, God forbid (literally) that it was recreational?
This smells somewhat related, in the line of "but really, it's stressing you. You don't realize, but it is. Trust me. The bill is in the mail."