By this definition, is there any company that doesn't have work / life balance? By this new definition you propose, does the term mean anything?
Is 996 a good work life balance because "it is what some people want"?
I've never seen anyone that could sustain an 80+ hour per week grind and make it out without severe personal issues (whether they are willing to acknowledge it or not). I've seen many, many incredibly talented people burn out and suffer permanent health or career damage to hit their short-term goals. I personally know an otherwise healthy 30 year old swe who had a stress related heart attack. It may be what some people want but you can't grind your way out of being a human.
Then there is the not speaking out, resulting in: 1) Burn out and quit. 2) Company dumps or fires them after burning them out. Then does the same to the new ones. Until something obvious or tragic stops them. 3) Quiet destruction of personal lives. Sometimes leading to significant health and/or mental problems, related to stress, and even suicide in some cases.
Balance is necessary, because otherwise it can be like playing with fire. It's all "fun and games", until people get or realized they got burned.
The people who accepted job offers self selected for having a passion for pushing technology forward.
I tried to keep things as sane as I could, but I'd have to go in on weekends and usher people out of the office.
For some people, building cutting edge things is /fun/.
How <<isn't>> the previous comment relevant?!?