Take blockchain for example; people spent years and millions of dollars looking for additional usages for the technology beside coins/coin-contracts; and aside from the forementioned usages it didn't really gain routine adoption. That was why the non-coin-blockchain always struct me as a "hype train" or "snake oil" because it was a solution in search of a problem. NFTs are even worse since they haven't found any purpose to exist yet (money laundering?).
Contrast that with the "GPT" offerings (ChatGPT/Bing/Copilot/Bard/etc). Multiple of my colleagues are actively using them routinely every workday and when you demo it to another person, they understand it, and they too start utilizing it in their workflow. Heck, my mom discovered it herself on Bing's homepage and was telling me I should check it out.
That's the opposite of "snake oil" or a hype train, it is arguably a competitive threat to search engines.
PS - Small disclaimer: "AI" is a nebulous term. I'm talking specifically about LLMs. Other types of "AI" have already been here for a long time making our lives better (e.g. computer vision).