Once enterprise adoption of AI picks up, demand for chips will increase 2-3 times further.
I'm told Nvidia's building their own fab in Southeast Asia over the next few years. This will massively boost their output.
Once enterprise adoption of AI picks up, demand for chips will increase 2-3 times further.
I'm told Nvidia's building their own fab in Southeast Asia over the next few years. This will massively boost their output.
That and possibly way more than that is already priced in. Nvidia's stock is extremely expensive not because of they are making now (which is not a lot relative to valuation, they just barely surpassed Intel this quarter in revenue) but because investors expect pretty much exponential growth over the next few years..
In any case Nvidia is expecting to ship ~550k H100s in 2023, hardly enough to satisfy every user.
Tesla decided to in-house. TPUv4 and Gaudi2 exceeded A100 performance, they just never hit scale or the market and then Hopper added optimization for transformers rendering these chips relatively obsolete.
Nvidia's lead is not unassailable and it seems incredibly unlikely that they would not face serious competition within the next 2-3 years given the $ being thrown around.
It's not unassailable. But it's going to take a lot to make any difference to Nvidia's volume or pricing, let alone a meaningful difference. They already face serious competitors in google and aws with TPU and inferentia, but those competitors are at a pretty big disadvantage for now (and others too). The cuda ecosystem is a big advantage. Nvidia has a lot of leverage with semi manufacturers because of volume. They spend way more on chip R&D than their competitors in the space. They have brand recognition. You can buy and own Nvidia chips v tpu and inferentia. It's... a tough road ahead for competitors.
For what function have you experienced LLMs being used at significant scale in production right now? It seems unlikely most enterprises have built up sufficient technical know-how to run these workloads in-house already.
> They already face serious competitors in google and aws with TPU and inferentia
TPUv4s aren't widely available and are not competitive with Hopper. Inferentia isn't for training and is also not competitive on throughput.
> The cuda ecosystem is a big advantage.
Is it really though? A year ago it wasn't the case (see TPUs). Nvidia hasn't maintained a stranglehold on the software stack.
> Nvidia has a lot of leverage with semi manufacturers because of volume.
With TSMC*. If we believe Pat Gelsinger, Intel is starting to catch-up and their roadmap would place them ahead of TSMC in H2 2024.
> They have brand recognition. You can buy and own Nvidia chips v tpu and inferentia.
Intel, AMD and Google don't have brand recognition? There isn't a competitive alternative today for sale or rent, that doesn't mean this can't/won't change. It also doesn't mean they won't become available for enterprise purchase when we're talking about 60B/year in revenue.
> It's... a tough road ahead for competitors.
While hard I disagree that their moat is as wide as being touted. At the end of the day, whoever gets the most FLOPS, can deliver product faster and/or is cheaper will win as long as it's trivial to migrate workloads.
I really don't believe anyone actually cares who the manufacturer is.
Yep.
I believe so.
I don't believe Pat.
With the relevant audience, Nvidia is the brand which is the strongest. Google could just drop support for TPU, AMD isn't viewed as currently credible for people doing the work, nor Intel.
You may be right, only time will tell. I've been involved with GPU use for general purpose workloads since Cuda was launched. At every step of the way there was apparently credible competition at different layers of the stack just around the corner. That's over 15 years. OpenCL, ASICs, FPGA, Intel this that and the other, AMD this that and the other. TPU. Others I've forgotten.
Are you saying that you've seen enterprises developing, training and running their own in-house LLMs from scratch directly on large (i.e. 100s to 1000s) GPU clusters, whether on-prem or cloud, for this to be relevant to Nvidia?
Pardon my skepticism but it seems odd that a generic Fortune 500 co has the in-house talent and will-power to manage large distributed training runs when much easier and cheaper alternatives like OpenAI/open-source models or one of the Google/MS/AWS MLaaS options are available.
> With the relevant audience, Nvidia is the brand which is the strongest. Google could just drop support for TPU, AMD isn't viewed as currently credible for people doing the work, nor Intel.
I think we're confusing some things here. Right now, there is no good alternative for anyone requiring H100s for loyalty to even matter, this could very easily change with the next generation of accelerator chips.
Intel had the strongest CPU "brand" for a while and enterprises/datacenters readily switched to AMD when it became the better option.
> You may be right, only time will tell. I've been involved with GPU use for general purpose workloads since Cuda was launched. At every step of the way there was apparently credible competition at different layers of the stack just around the corner. That's over 15 years. OpenCL, ASICs, FPGA, Intel this that and the other, AMD this that and the other. TPU. Others I've forgotten.
The TAM, and profit margin, for enterprise-grade GPUs (or accelerators) is several orders of magnitude larger than it has ever been including the crypto craze.
Right now it doesn't matter, but you are suggesting there will be real competition soon. I'm saying, it will matter.
Intel did have a great brand. And they proceeded to screw up and it caught up with them, but it took a long time. A company with a moat can destroy it with time and effort.
It is huge market. And it's a huge lift to build a product that can compete with Nvidia at this point. I'd handicap it at 2-1 against someone being a real competitor within a decade.
I'm not moving the goal posts but maybe I wasn't clear. When we talk about corporations adopting fine-tuning and inference that's not especially relevant to H100 sales which is the main cash-cow (~10B of revenue at 80-90% margins) and Nvidia's massive market cap growth. What is relevant is corporations like Inflection AI building 22k H100 clusters.
I work in academia so PyTorch is more common but are people in industry fine-tuning LLMs actually working directly with CUDA that much for this to be a big moat?
No, no one is using CUDA directly. But if you are a vendor with a new equivalent, it's no small feat integrating it with a framework like PyTorch. There is a lot of work required by various parties.
PyTorch has gotten a lot better on TPUs this year, I don’t believe there’s much of a performance hit now. Jax and TF (I don’t use the latter anymore) of course work. I never used Gaudi2 but it apparently works.
All of this to say, is it possible that Intel gets their fabs working and strategically partners with their long-time partner MS and OpenAI to extend Triton to Gaudi3 or 4 and be a threat to Nvidia within 2-3 years? Absolutely.
Is it similarly possible that Google increases development on Jax and TPUv5? Sure.
Neither of these possibilities, regardless if you think they’re probable or improbable, would need a decade to catch up to Nvidia.
They’ve got a monopoly. And with AI’s coming explosion, I’d wager 50/50 odds Jensen becomes the world’s first trillionaire.
Possibly their greatest asset, as an investment, is their crazy high margins. Nvidia in 2023 is where Intel was in 2007, where they could basically charge almost any price because they were so dominant in the market. I remember when E5s were selling for $2000 a pop and data centers were using thousands of them.