The free market might over time get us cleaner engines when interests align but in all honestly the biggest factor driving cleaner engines has always been regulation and the next logical step for that regulation is to move towards forbidding the manufacture of new gas powered consumer vehicles which we can likely accomplish by the 2030s with regulation.
If too much money is spent lobbying we could very well make the productive part of that equation where money changes hands illegal, watch it become vastly less effective, and watch companies investment in same spin down quickly.