Tips to Humanize Your Brand
By having an overall strategy and using specific types of posts to reach your goals, social media can be a cornerstone of your marketing.
Social media is more important than ever...
1⃣ BE HELPFUL – Respond to comments. – Answer questions promptly. – Connect a chatbot to your page to answer general questions. – Include important information like your hours, website, address, and phone number.
2⃣ BE A LEADER – Share original content that shows you know what you're talking about and solves a problem. – Answer followers' questions on your page, and provide other links or resources that might help. – Post about your achievements. Recognition can be a great selling tool.
3⃣ BE RESPONSIVE – The average response time for a brand to reply on social media to a user is 10 hours. – However, 32 percent expect a response within 30 minutes, and 42 percent expect one within an hour.
4⃣ BE OPEN & HONEST – If you make a mistake, admit it. That will show you are human and build trust. – When someone asks you a question, answer it as honestly (and personally) as possible. – Avoid copy-and-paste customer service responses.
5⃣ BE HUMAN – Creating posts on social media that sound like they came from a real individual – as opposed to a brand – takes some extra effort. – People join social sites to interact with other people (not companies), so make sure your posts sound personable, relatable, and real.