To be fair, I've known multiple people (when my peer group hadn't yet established their veblen side hustles) who got paid to write Amazon reviews for products they had never used.
Super sus when Wirecutter is promoting something as a top pick.
But it also makes sense. A review site like Wirecutter is using the product like one time — they have no idea if it’s going to last.
I’ve used Wirecutter top picks. They suck and actually do break
I feel that corporations would have an interest in coming together and creating a non-profit organization to be an independent tester of products, to increase the trust that consumer have in high quality products and therefore to help them increase demand on high cost items. If you can get a highly trusted organization to say that your item will last 20 years and be of higher quality, you can probably charge an order of magnitude more than your next competitor and still be profitable.
Surely inapplicable to its editorial-like headline and subject choices on the front page.