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650k is not even a slap on the wrist for a company the size of experian.

Under this sort of intense regulatory pressure, the CEO will really struggle to explain the 3 minutes' worth of lost income.

The fine is small contrasted to the bonuses required for the executive team since they had to work extra hard dealing with the fine thing.

Does 650k even cover the cost of labor the government incurred to investigate this and issue the fine?

No

How do they even come up with such puny fines! 650k is not even a drop in the bucket for them to change their practices :-(