The company tanked six months after that, now it doesn't exist anymore.
There's only so much you can do when the management is hellbent on doing stupid things.
In that context, I’m not really sure what point you’re making, unless it’s just to share a personal anecdote. Are you implying that management shouldn’t have any quantitative measures and should only be qualitative?
If you sell, say, water bottles, you probably want to know how many of them you can sell at any given moment, in order to not overbook and have to reimburse people. In this case, keeping track of how many water bottles you do have in stock probably helps, keeping track of how many labels with funny jokes you can stick on a shipping box in an hour doesn't. But if you start tracking the latter and handing down bonuses and layoffs based on it, people will max that metrics out - at the expense of your actual stock capacity.
Quantitative measures are dangerous, especially in the hands of people who believe they are better than qualitative ones because they're "objective" or whatever. Because not only they aren't, but they are also better than qualitative ones at hiding their biases and soothing your own.
> Are you implying that management shouldn’t have any quantitative measures and should only be qualitative?
Many managers would do a lot better this way. They'd still make stuff up, but would at least be forced to admit it.
You can make an engine as effective as the laws of physics let you, but you can't solve the limits of thermodynamics. You can only do your best within them. Same with this, for maybe the same reason.
It helps to have someone with a hacker mindset think about the metric being designed so the obvious ways in which it could be games are taken care of and their own metrics/incentives are aligned with the company goal.