From very very early in their lives I taught my children what advertisements are and why they should avoid them. My youngest one shields her eyes when an advertisement comes on. She knows what a paid promotion is on YouTube and will completely skip that show. She knows that advertisements are forced on her to get certain prizes in her game so she will play the ad then put the iPad down or completely walk away as it plays. We don’t have cable television and I pay premium for most services to avoid ads.

I’m hoping they become hyper aware of advertisements as they grow older because they are going to continue being embedded in everything