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The contract of the web is:

- I ask for a resource - you give it to me - any linked resources (stylesheets, scripts, images etc) are up to me to request

Therefore there is no "ethical" conundrum in blocking ads. The ad industry brought this on themselves by trying to push malware, spam and actively trying to make the web worse.

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Agreed. Advert blocking wasn’t a necessity until adverts became intrusive, tracking and targeting became pervasive, and every site flooded with cookie banners.

I remember when AdWords was just a humble bar of contextual text links, absolutely manageable. Not so much the case now.

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