> 2.12 People should be able to render web content as they want
> People must be able to change web pages according to their needs. For example, people should be able to install style sheets, assistive browser extensions, and blockers of unwanted content or scripts or auto-played videos. We will build features and write specifications that respect peoples' agency, and will create user agents to represent those preferences on the web user's behalf.
https://www.w3.org/TR/ethical-web-principles/#render
Don't fall for what ads companies/corporations are trying to shape users' thoughts.
That's pretty much what Medium and many general news sites are doing. I haven't paid for one yet, but I can respect the move if it means they don't need to rely on clickbait to build a customer base.